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Colophon

It is not common to include a colophon for internet projects because of the great variety of systems in use. Older systems do not have the ability to implement specified fonts so defaults have to be set. These alter the original design of the site. For this site, every attempt has been made to ensure that if this does occur, the site will still appear with the intended user experience. The intention of Ethos Priorat is to pay tribute to heritage, and for this reason it includes a colophon to remember the historical respect for typography as it once was conceived for ink on paper so long ago.


NEWS GOTHIC REGULAR AND CONDENSED

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News Gothic was originally designed by Morris Fuller Benton in 1908 with light and medium weights. It was expanded in 1958 with bold weights, and today its digital form includes standard, condensed and extra condensed widths and bold and italic typefaces. Its characters have a narrow cut and tall x-height for readability in newspaper and magazines. Its subtle stroke variations soften the often rigid appearance of sans serif fonts. It was selected as the headline font for Ethos Priorat because of its classic, informative newspaper feel. It is timeless, at once historical and modern, a good complement to body copy in Rotis Serif. For systems where News Gothic is not available, it is replaced with Helvetica or Geneva.


ROTIS SERIF

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Rotis was developed in 1988 by Otl Aicher, a graphic designer and typographer who spent the last years of his life in Rotis, Germany. His work included projects for clients such as Braun, Lufthansa and the 1972 Olympic Games in Munich. Aicher designed Rotis to be an interchangeable font family of serif, semi serif and sans serif. Its virtues are widely debated, but its characteristics fit Ethos Priorat perfectly. Its orderly verticality is very readable and its retro yet modern feel complements the News Gothic titles. For systems where this font is not available, it is replaced with Georgia or Garamond.